Building and Leveraging the Power of Virtual Communities
Learn to build, manage and sustain vibrant virtual communities for your brand
A virtual community is a vibrant, intimate hub where your fans and followers are brought together by your brand to have genuine interactions around your message. They become your ambassadors and most loyal disciples – and done well, they will be your best marketing asset.
However, many people try and fail to create communities, because they don’t know how to create a vibe that makes every person feel so invested that they can’t wait to come back for more. So how do you create enriching, engaging, dynamic interactions with consumers from across the globe, around your message within the confines of new-age tech platforms, like a Zoom?
We will learn:
- The strategies and frameworks to foster virtual communities that are committed to your brand and message
- How to create dynamic interactions with your audience within the confines of virtual tech platforms like Zoom
- The ways to curate intimacy and a sense of belonging to transform your communities into your ambassadors and your most loyal disciples
- How you can enable this growing trend be the strong leverage you need to amplify your message and brand
Winston Liew, TEDx Curator and Coach, Community Builder
Winston is a curator and placemaking consultant. As a place maker, he has designed and championed numerous campaigns to promote arts, culture and sustainability, and works with leading companies to breathe new life into under-performing spaces, improve community engagement and boost economic growth by establishing hubs.
Through his idea-sharing platforms TEDxPenangRoad, TEDxBangsar and Ideas Agent Meetup, he curates and coaches speakers to develop powerful narratives and brings multiple stakeholders together to inspire lasting change.