Award winning marketer, Global keynote speaker and published author.
Is a multiple award winning marketer, the former Director of Marketing for BMW Asia, a bestselling author and an international keynote speaker on UltraCreativity as well as the founder & CEO of Sonnenkind – a boutique agency focusing on the creation of unforgettable experiences for HNWI and international brands. The visionary German is known to challenge the status quo and unleash true excellence. Magazines around the globe regularly feature Sonja and her outstanding work. Sonja has lived in six countries (Germany, Austria, Indonesia, New
Zealand and China) and speaks five languages. As a thought leader on creativity and unleashing potential, she has spoken in 27 countries and inspired tens of thousands of people from the stage as well as now virtually. Corporations and event organisers love working with Sonja as she delivers tangible ROI and sustainably touches people’s hearts.
Sonja will be moderating an exciting session on Hybrid events which are not a short-lived trend, but a long-term development that will transform the way we plan, design, and experience events in the future and will significantly emphasize the power of the live experience. There is no question that the current pandemic has fundamentally changed live communication. More than that, it has acted as a catalyst and accelerator for developments that began well in advance. Against the background of digitalization, virtual elements have long been part of live events. Mostly
however only as separate, self—contained units. In the future, there will be a great need for hybrid events that interweave “live™ with “digital” and “virtual” with ‘in-person™ at eye level. The opportunity: completely new, innovative, and extremely effective communication possibilities. The challenge: in order for hybrid events to unfold their full power, events must be rethought and newly planned. In the future, we will need a completely new approach to events.
The Key takeaways from the session will be:
Understanding global trends in hybrid events, learning how some of the world’s best practice hybrid events are being hosted internationally, and understanding international trends
Understanding what speakers can do to get hybrid-ready and benefit from this global trend
Seeing and understanding the potential of ClubHouse for the international events and the speaker