Panel Discussion


Simulating Flight: Being there while being here

Award winning marketer and Founder & CEO of Sonnenkind; Sonja Piontek  will be moderating an exciting session on Hybrid events which are not a short-lived trend, but a long-term development that will transform the way we plan, design, and experience events in the future and will significantly emphasize the power of the live experience. There is no question that the current pandemic has fundamentally changed live communication. More than that, it has acted as a catalyst and accelerator for developments that began well in advance. Against the background of digitalization, virtual elements have long been part of live events. Mostly however only as separate, self—contained units. In the future, there will be a great need for hybrid events that interweave “live™ with “digital” and “virtual” with ‘in-person™ at eye level. The opportunity: completely new, innovative, and extremely effective communication possibilities. The challenge: in order for hybrid events to unfold their full power, events must be rethought and newly planned. In the future, we will need a completely new approach to events.
     The Key takeaways from the session will be:
  • Understanding global trends in hybrid events, learning how some of the world’s best practice hybrid events are being hosted internationally, and understanding international trends
  • Understanding what speakers can do to get hybrid-ready and benefit from this global trend
  • Seeing and understanding the potential of ClubHouse for the international events and the speaker
     Joining Sonja on the Panel will be:
  • Colja M. Dams– Owner and CEO of VOK DAMS worldwide, a global agency that has been at the forefront of international events and the live-marketing industry since 1971.
  • Ulrike Ellmann– Head of the VOK DAMS Frankfurt and Stuttgart team. Her passion is to bring international audiences together be it live, digital or hybrid.