Eric went from being an unknown local trainer in Singapore to a celebrated global speaker all thanks to social media. Prior to COVID19, Eric travels around the world (his record was 35 countries in a year) to teach salespeople and entrepreneurs how to use social media to attract paying customers without running ads. He has presence across 8 social media platforms and recently got his verified blue tick on Facebook and TikTok. His podcast #HighlySoughtAfter, upon launching, also topped the Apple charts under marketing in Singapore, Philippines and Malaysia.
Let’s face it! People buy people first. If your target audience don’t know you, don’t like you or don’t respect you, they will not be open to your influence. And with physical boundaries being removed by digital, your competition is global now!
This is why if you want to succeed in this new world, you must be well known, well loved and well respected by your target markets. This session will walk you through the steps.
The key takeaways from this session will be:
- Well-Known (Visibility): What you need to know about social media that will help you grow real followers quickly and sustainably
- Well-Loved (Likeability): Take advantage of a social phenomenon to deepen emotional connection with your target markets so they only want to work with you and no one else
- Well-Respected (Credibility): Create these five types of content that will drive demand for your training/speaking solutions without over teaching and sabotaging paid opportunities