COLJA M. DAMS
Colja M. Dams is owner and CEO of VOK DAMS worldwide, an international agency that has been at the forefront of international events and live-marketing industry since 1971. Its many international awards and distinctions confirm VOK DAMS’ reputation as one of the leading agencies worldwide, both for live and digital formats.
Colja has focused on developing and strengthening the company’s performance dimensions strategy , internationality , quality and creation. It was under his leadership that VOK DAMS branched out internationally, with currently 300 employees working at 19 offices in 12 countries. His passion has always been to drive innovation in communications, to discover potential in new technologies and to break new ground. In so doing he continues to pave way for VOK DAMS’ innovation leadership in live- marketing and events, in creating wow-moments and inspiring audiences, be it virtual or live, in person or remote
Hybrid events are not a short-lived trend, but a long-term development that will transform the way we plan, design, and experience events in the future and will significantly emphasize the power of the live experience. There is no question that the current pandemic has fundamentally changed live communication. More than that, it has acted as a catalyst and accelerator for developments that began well in advance. Against the background of digitalization, virtual elements have long been part of live events. Mostly however only as separate, self—contained units. In the future, there will be a great need for hybrid events that interweave “live™ with “digital” and “virtual” with ‘in-person™ at eye level. The opportunity: completely new, innovative, and extremely effective communication possibilities. The challenge: in order for hybrid events to unfold their full power, events must be rethought and newly planned. In the future, we will need a completely new approach to events.
- Understanding global trends in hybrid events, learning how some of the world’s best practice hybrid events are being hosted internationally, and understanding international trends
- Understanding what speakers can do to get hybrid-ready and benefit from this global trend
- Seeing and understanding the potential of ClubHouse for the international events and the speaker scene