01 Sep 2020
10:02 am-10:27 am
Virtual Platform

Interview: Defining a World-Class Content Marketing Strategy

Interview: Defining a World-Class Content Marketing Strategy

Because if you’re not owning your digital stage now, will there be a physical stage later?

Content marketing is one of the most important strategies for building your profile and your business as a professional speaker, and yet, so many remain quiet on the digital channels. Why? What is holding you back? How will you attract the attention of customers if you’re not speaking up about the subject closest to your heart – the one you speak on? And for those actively playing a part, is your focus right? Are you applying the principles of content marketing to ensure you are successful in attracting the right clients to you?

In this session, you will uncover:

  • Real clarity on what content marketing is and what it is not
  • Key focus areas for building a successful content marketing strategy and program
  • Tips and tricks on where people get it wrong, and where people get it right

Simon Kearney, CEO and Editor-in-Chief at Click2View, Content Marketing Strategist

Simon Kearney is the CEO and editor in chief, for Click2View, a company he co-founded after a successful career in newspaper journalism, culminating as Political Editor for the News Limited Group Sunday newspapers in Australia. He was Chief of Staff on Australia’s biggest-selling newspaper, The Sunday Telegraph, where he managed over 150 editorial staff. He also worked for the national broadsheet, The Australian, as a senior roving reporter covering everything from coups in Fiji, bombings in Bali, race riots in Sydney and indigenous disadvantage in outback Australia.

He came to Singapore in 2008 to run communications for a billionaire philanthropist making films in India, the Philippines, Rwanda, Iraq, Kenya and Afghanistan. In 2010, he met business partner Neal Moore at online TV channel TelecomTV.com and launched Click2View shortly thereafter. Simon Kearney was a co-founder of the Asia Content Marketing Association (ACMA) and is an industry leader of content marketing in the region.