The 2019 Drum Global Ranking announced the top 100 Chief Creative Officers globally, and there were only eight women on the list. One of them is Merlee Jayme. She has been recognized as The Creative of the Year by Campaign Asia and the CEO of the year by the International Association of Business Communicators.
She is Chief Creative Officer of Dentsu International APAC and “Chairmom” of Dentsu Jayme Syfu.
Merlee leads Dentsu International APAC: Ad fest Network of the year 2020, Spikes Network of the Year 2021, Cannes Lions Regional Network of the Year 2021, and AD STARS Network of the Year 2021.
She is known for her work that pushes Insights and innovation. She has won major awards that include a Cannes Lion, Grand Prix for Mobile, Gold and Silver Lions for outdoor, Grand CLIO, LIAA, The One Show, and D&AD pencils. Beyond awards, she has led her agency to win critical accounts: Coca-Cola, Nestle, Shell fuels, and Dole.
She is a sought-after international speaker and an opinion leader. Her helpful videos during WFH showed “Creativity that means business” for the Cannes Lions “future gazers,” Campaign’s “Creativity at Home,” LIA’s “Re-Packaging yourself” -a survival guide for creatives during these trying times. Her latest talk for SPIKES ASIA was “The Brave New Normal,” on future trends, and a study on Gen Z for the White Square Festival in Minsk, Belarus. This March 2022, she will speak about how the glass ceiling has evolved at the DK Festival in Rovinj, Croatia.
A seasoned Jury President in awards shows, she is last year’s Cannes Lions Radio & Audio Jury President, ADC 100th Annual Awards Jury President for Interactive, AD STARS Executive Judge for Brand Experience and LIA Jury President for Evolution. This year, she is D&AD Jury President for Radio and Audio, ADFEST Grand Jury President and joins the Cannes Lions prestigious Titanium jury.
She is one of CNN’s Leading Women, an author/illustrator of a handbook “Everyone Can Be Creative,” a mom to 4 creative girls, and an inspiration in breaking the glass ceiling in this mad men’s world.
Break the unbreakable glass ceiling
The creative world’s glass ceiling is a tough one to crack. Literally. It has never-ending layers. In fact, it seems to be made of cement: Tough, thick, impossible to break. This is a look at a woman’s journey to creative success and the many invisible barriers, however thick it can be, that blocked her way. Merlee Jayme shares experiences, stories, and the possibilities to smash all of these, one by one. This aims to prove that women and minorities have all the rights, talent and skills to be equally recognized in this very competitive industry.
The 3 Key takeaway from Merlee’s session will be:
1.Turn awareness into action: Be aware of your own glass ceilings before you can successfully break them.
2.Break the impossible: No glass ceiling is too impossible to break.
3.Break it till you make it: Don’t stop until you’re equally recognized for your talent and skills in the creative industry.