Fermin Diez
Synopsis

It Always Seems Impossible Until It’s Done

Su-Yen and Fermin were typical corporate types who were “too busy” to stay healthy. Besides, it just seemed impossible. A health scare prompted a shift in lifestyle, and when the pandemic hit, they doubled down. Last October, they were the first Singaporean couple to run the Coolest Half Marathon on Earth, on the Greenland ice cap. They will share their journey and the lessons learned for anyone confronting what seems utterly impossible, including what this means for your business. 

The three key takeaways from the session will be:

1. Consistency Beats Intensity

2. Find Your Tribe

3. Ready, Fire, Aim