Chen May Yee is APAC Director of WT Intelligence, the global trend forecasting and market research arm for Wunderman Thompson.
May Yee started the APAC unit of WT Intelligence in 2017 and has since led consumer research on female Muslim millennials, health and wellness around Asia, the globalization of Chinese brands, and Gen Z in APAC.
She draws on two decades’ experience as a journalist, including at Agence France-Presse, the Wall Street Journal and the Minneapolis Star Tribune.
Chen has a B.Sc. in Economics & Sociology from Bristol University in the U.K. and a M.S. in Journalism from Columbia University in New York. She is based in Kuala Lumpur.
Wunderman Thompson’s Future 100
Consumer Trends for the Year Ahead
From culture to technology to travel to health to the future of work, Wunderman Thompson’s annual Future 100 lays out consumer trends each year to keep businesses in the know. This year, our trends include “Building the Metaverse,” “Branded Virtual Worlds,” “Green Mapping,” “Shecovery” and “Edible Escapism.”
The 3 key takeaway from Chen May Yee’s session will be:
1. Understand the latest consumer trends
2. Learn from adjacent sectors
3. Figure out what makes sense for your business